I am a graphic designer specializing in identity, web and print design. I draw on archival practices and graphic design theory to examine the intersection of visuality, history, and politics, with a particular focus on issues of identity, violence, and power within visual culture.
I am a firm upholder of the 1964 Design Manifesto¹ that calls for “a reversal of consumerism and profit-driven priorities in favour of more useful, lasting and democratic forms of communication, through the visual languages and resources of design.” I also practised and adhere to the design justice principles² in my work where I would “rethinks design processes, centres people who are normally marginalized by design, and uses collaborative, creative practices to address the deepest challenges our communities face.”
My portfolio is thick with work created in support of social and rights-based organizations and initiatives around the developing world.
I am one of the founding members of Malaysia Design Archive, a platform that aims to give context to the history of graphic design in Malaysia.
I am based in Kuala Lumpur, Malaysia.
¹ The First Things First Manifesto
² Design Justice Network Principles